Last Updated: February 12, 2026

This Privacy Policy outlines how S K Enterprise (“we”, “us”, “our”) collects, uses, and discloses your personal information when you visit our website, use our services, including our WhatsApp Business API dashboard, or make a purchase.

S K Enterprise operates this website and provides all related information, tools, and services (the “Services”) to you, the customer. By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this policy will take precedence regarding your personal information.

Personal Information We Collect

“Personal information” refers to information that can identify or be reasonably linked to you. It does not include anonymous or de-identified data. We may collect the following categories of personal information depending on how you interact with our Services:

Contact details: Your name, billing address, shipping address, phone number, and email address.

Financial information: Credit card, debit card, or financial account numbers, payment details, and transaction information.

Account information: Your username, password, and security questions.

Transaction information: Items you view, add to your cart, purchase, return, or exchange, as well as your transaction history.

Device information: Information about your device, browser, IP address, and network connection.

Usage information: Data on how you interact with our Services, such as when you navigate our website.

Communications: Information you provide when you contact us, such as for customer support.

WhatsApp-Related Information: When you use our WhatsApp Business API services or communicate with us via WhatsApp, we may collect:

Your WhatsApp phone number
Message content and metadata (timestamps, delivery status, read receipts)
Profile information (display name, profile picture if shared)
Opt-in/opt-out preferences for WhatsApp communications
Message templates and automated response interactions
WhatsApp Business API usage data and analytics

How We Collect Personal Information

We collect personal information from the following sources:

Directly from you: When you create an account, make a purchase, communicate with us, or interact with us via WhatsApp.

Automatically: Through cookies and similar technologies when you use our website or services.

Through WhatsApp Business API: When you send us messages, subscribe to notifications, or interact with our WhatsApp Business account.

From service providers: When we engage them to perform services on our behalf, including WhatsApp as our messaging platform provider.

From partners or other third parties.

How We Use Your Personal Information

We may use your personal information for the following purposes:

To Provide and Improve Services: To process payments, fulfill orders, manage your account, arrange for shipping, handle returns, and create a customized shopping experience for you.

WhatsApp Business Communications: To:

Send order confirmations, shipping updates, and delivery notifications via WhatsApp
Provide customer support through WhatsApp messaging
Send service-related announcements and updates
Respond to your inquiries and requests made through WhatsApp
Manage and optimize our WhatsApp Business API dashboard
Analyze message engagement and improve our messaging services

Marketing and Advertising: To send you promotional communications by email, text message, or WhatsApp (with your consent where required) and to show you online advertisements for products or services.

Security and Fraud Prevention: To authenticate your account, provide a secure shopping experience, and take action regarding possible fraudulent or illegal activity. You are responsible for keeping your account credentials safe. We strongly recommend not sharing your username or password with anyone.

Communicating with You: To provide customer support and maintain our business relationship with you across various channels including WhatsApp.

Legal Compliance: To comply with applicable laws, respond to valid legal processes, or enforce our terms and policies.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

With vendors and service providers who perform services on our behalf, such as payment processing, data analytics, customer support, cloud storage, shipping, and messaging services (including WhatsApp/Meta as our WhatsApp Business API provider).

With WhatsApp/Meta: As an authorized WhatsApp Tech Provider, we use WhatsApp’s Business API to facilitate communications. WhatsApp/Meta processes messages in accordance with their own privacy policy and terms of service. Please review WhatsApp’s Privacy Policy to understand how they handle your data.

With business and marketing partners to provide marketing services and advertise to you. These partners will use your information in accordance with their own privacy notices.

When you direct us or consent to our disclosure of information to third parties, such as for shipping products, through your use of social media widgets, or when you initiate WhatsApp conversations with us.

With our affiliates or within our corporate group.

In connection with business transactions like a merger, to comply with legal obligations, to enforce our terms of service, or to protect our rights and the rights of our users.

WhatsApp-Specific Information

Your Control Over WhatsApp Communications:

You can opt in or out of WhatsApp marketing messages at any time by sending “STOP” or similar commands via WhatsApp
You can block our WhatsApp Business account to cease all communications
Opting out of WhatsApp marketing will not affect transactional messages related to your orders or account

WhatsApp Data Processing:

Messages sent via WhatsApp are subject to end-to-end encryption
We may store message content and metadata for customer service, analytics, and compliance purposes
WhatsApp/Meta may collect and process data as described in their privacy policy

WhatsApp Business API Dashboard:

If you are a business customer using our WhatsApp Business API dashboard, additional terms may apply
Dashboard usage data and analytics are collected to improve service quality
You are responsible for complying with applicable privacy laws when using our dashboard to contact your customers

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute and may apply only in certain circumstances.

Right to Access / Know: You may have a right to request access to the personal information we hold about you, including WhatsApp communication records.

Right to Delete: You may have a right to request that we delete your personal information, including WhatsApp message history (subject to legal retention requirements).

Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.

Right of Portability: You may have a right to receive a copy of your personal information and request that we transfer it to a third party.

Right to Opt-Out: You may opt out of:

Promotional emails at any time by using the unsubscribe link in the emails we send you
Promotional WhatsApp messages by replying “STOP” or blocking our business account
Marketing text messages by following the opt-out instructions in those messages

If you opt out, we may still send non-promotional communications, such as those related to your account, orders, or important service updates.

To exercise any of these rights, please contact us using the details below. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request.

International Data Transfers

Your personal information may be transferred to and processed in countries other than your country of residence, including where WhatsApp/Meta operates servers globally. These countries may have data protection laws that are different from the laws of your country. We take appropriate measures to ensure your information receives adequate protection.

Security and Retention

Please be aware that no security measures are perfect or impenetrable. Information you send to us may not be secure while in transit. We recommend not using unsecure channels to send sensitive information.

We retain your personal information based on factors such as:

Whether we need it to maintain your account and provide services
Legal obligations and compliance requirements
Dispute resolution and enforcement of our agreements
WhatsApp message data may be retained for customer service quality and legal compliance

Children’s Privacy

Our Services are not directed to children under 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this website and update the “Last updated” date. Material changes will be communicated through appropriate channels, which may include email or WhatsApp notifications.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:

Email: support@skenterprise.live
Address: F-1142, Laxmi textile park, GIDC Sachin, Surat, GJ, 394230, IN
Contact: 919327402533

As a WhatsApp Tech Provider, we are committed to transparent data practices and compliance with applicable privacy regulations including GDPR, CCPA, and other relevant data protection laws.